Few brands have as strong an association with indulgence and luxury as Gucci. The Italian fashion brand was founded in Florence, Italy in 1921 and has since then carved out its claim as the premier brand for luxury clothing, jewelry, and other apparel. For almost the duration of this time, Gucci has proudly displayed its double-G logo, working to make the emblem a symbol for high-end quality and a proud stamp of the company’s approval. How though did the world’s best-selling Italian brand end up designing a logo that would have over 80 years of staying power, and what role did the company’s logo play in elevating Gucci to such a high level of prominence? To answer these, we’ll look at the history of the Gucci logo as well as the origins of the brand itself.